Top of Google. Pay only for real leads.

Google Local Services Ads put your business at the very top of the search results, with your reviews and the Google Verified badge right next to your name. You don’t pay for clicks. You pay when a customer calls, messages, or books with you through the ad. We handle verification, setup, budget, and lead disputes, and make sure every lead gets answered.

Google Local Services Ads with Google Verified badge
Why Local Services Ads

The first thing a homeowner sees

When someone searches for your trade, Local Services Ads show up at the top of Google, above everyone else.
#1

placement on the page: Local Services Ads show at the top of Google Search for your service area

$0

for clicks or views. You only pay for leads from customers who contact you through the ad.

1–4 wks

typical Google verification time, which we start on day one so it runs alongside your build

Built for Local Service Businesses

Why contractors choose LSA over regular ads

Regular Google Ads charge you every time someone clicks, whether they call or not. Local Services Ads charge only when a customer reaches out.
Pay Per Lead, Not Per Click

You’re charged for a phone call, message, or booking from a potential customer. You set a weekly budget and Google won’t go past your monthly max.

The Google Verified Badge

Businesses that pass Google’s screening get a Google Verified badge on their ad and profile. It tells first-time customers Google has checked you out.

Credits for Bad Leads

Google doesn’t charge for leads it finds invalid, and you can report poor-quality leads for review. We check your leads and report the bad ones for you.

Answered Leads Rank Higher

Google says regularly missing calls or messages can hurt your ad ranking. With your AI receptionist and instant text-back, LSA leads get answered even when you’re on a job.

How It Works

We run the whole thing for you

Google’s setup process is slow and confusing. We do it for you, then manage your ads so your budget goes to jobs you actually want.

Day 1We start Google verification right away

Google screens every business before its ads can run. That can take a few weeks, so we start on day one while the rest of your system is being built.

  • Business registration and license details
  • Identity verification for the owner
  • Service categories, service area, and hours
  • Reviews brought in to meet Google’s requirements
Check if LSA is available for your trade

Before launchSet up to bring in the jobs you want

An LSA profile that lists every job type brings in every kind of lead. We set yours up around the work you actually want, in the towns you actually serve.

  • Job types turned on or off to match your best work
  • Service area set by town or ZIP code
  • Weekly budget and bidding set to your lead goals
  • Profile photos, business bio, and highlights filled in
Check if LSA is available for your trade

Every leadAnswered in seconds, every time

Google says regularly missing calls or not replying to messages can hurt your ad ranking. Your AI receptionist and instant text-back make sure no LSA lead goes cold.

  • Calls answered on your number when you can’t pick up
  • Message leads get an instant reply
  • Bookings go straight to your calendar
  • Every lead lands in your Kickbord pipeline
Check if LSA is available for your trade

Every weekManaged so your budget goes to real jobs

We watch your leads and adjust your budget, job types, and service area so you get more of the work you want and less of what you don’t.

  • Bad or off-target leads reported to Google for credit
  • Budget and bids adjusted to your lead goals
  • Fresh reviews from the 5-Star Review Funnel to help ranking
  • A plain-English monthly report on cost per lead and booked jobs
Check if LSA is available for your trade

Two separate costs, both up front

Our fee covers setup, verification, and ongoing management. Your ad budget is paid to Google directly, and you control it. For most contractors, a starting budget falls between $300 and $1,000 a month, depending on trade and market. We’ll recommend a number on our call.

You own the account

The Local Services Ads account is in your name. If you ever leave, your profile, reviews, and badge stay with you.

You set the budget

Raise it in busy season, lower it when you’re booked out, or pause it anytime.

You see every lead

Every call, message, and booking is tracked, so you know what each lead and each job cost.

Who It’s For

Available for most home service trades

Local Services Ads are offered for dozens of home service categories in the U.S. Here are a few we set up most often.
Plumbers example

Plumbers

Repairs, drain cleaning, water heaters, repipes, and emergency calls.

HVAC Contractors example

HVAC Contractors

AC repair, furnace service, system replacements, and maintenance plans.

Electricians example

Electricians

Panel upgrades, EV chargers, lighting, rewiring, and troubleshooting.

Roofers example

Roofers

Leak repairs, re-roofs, inspections, and storm damage.

Garage Door Contractors example

Garage Door Contractors

Repairs, replacements, openers, and emergency service.

Pest Control Companies example

Pest Control Companies

Inspections, treatment plans, exclusion, and recurring maintenance.

Local Services Ads questions

Get to the top of Google this month

Book a free 20-minute call. We’ll check if your trade and area qualify, estimate lead costs, and start verification right away.